CNY2018 - Design and Storytelling

 

To embrace the Chinese heritage, the Creative Director, Mingming Feng, has designed and produced five classic CNY blessing images. During the celebration of the Chinese New Year, it is a tradition that people buy and share blessing pictures with families and friends.

These five traditional Chinese characters represent (from left to right):

  • Blessing
  • Happiness
  • Fortune
  • Prosperity
  • Long life

     
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2018 is the year of Dog. To be more specific, it's the year of Yang Earth Dog according to Chinese WuXing and ancient cosmology.  Earth dog is talented, responsible and communicative.

Mingming Feng has also produced 3 lucky dogs and a full story of  CNY2018-Year of Dog (狗年拜年图). Three lucky dogs are dressed up with traditional CNY costumes during different dynasty.

Note: partial illustrations are inspired and based from other illustrators.

 

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 狗年拜年全图