Summary: MMF was approached by BWD to produce a bi-lingual promotional booklet and Chinese copywriting for their first participation in CIFIT expo in China. The work involved concept for the bilingual booklet which will be given to both Australian and Chinese companies, Chinese copywriting for ABF Bulletin Advertisement which will be distributed at the China event as well as published online, Chinese writing for the exhibition stand and Chinese translation for their company profile in Bulletin listing.
Scope of work:
+ Creative concept direction
+ Creative Chinese copywriting for ' Designing for Australia'
+ English content drafting for ' Designing for China '
+ Graphic design
Design for Australia （为澳洲设计） - Simplified Chinese as part of the BWD promotional booklet in CIFIT expo in China.